We were thrilled to get a brief from TBO Touch regarding his online radio station. The brief was to write and produce radio station imaging to support the brand positioning and that can summarise the tag the line “Listen to the Future Touch HD”. Our response to the brief: Touch Central – You’re tunes into the Born Stunna. Make the whole year feel like Hawaii in summer. “Touch Central – for Born Winners. 4 pipe Spinners.” “General Tbo Touch. So many stripes you’d think we sponsored by Adidas.” “Touch Central – we chart the way, they follow.”
These are just a sprinkling of the lines that we developed for the station. All the radio imaging you hear on Touch HD was produced by Mashabela Creatives. Again, this demonstrates there is not a creative brief too perplexing for us. We pride ourselves in bringing our clients dreams to life and literally turning into something you can see, touch and hear.