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Mashabela Creatives | Branding
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Branding

Advertising

We offer a range of services in advertising, namely, the development of advertising strategies, the creation of advertising concepts, design, copywriting, TV shoots, radio ad production (translations – all SA languages, VO casting, in-house studios)

Design

The creativity of graphic designers can be seen almost anywhere you look. From books, magazines, CDs, digital advertisements and innovative product packaging, the work of the graphic designer can be seen and felt. But graphic design is more than just a pleasing appearance – it is about understanding how to communicate conceptually, how to make all the elements from typography, colour, illustration, and photography work together as a whole. In today’s communication, a graphic designer isn’t limited to ink and paper anymore, the world is now limitless.

From basic invitation cards to a complicated website design that has intricate animations, we do it all. When it comes to design, we appreciate the fact that consumers are exposed to thousands of messages daily and delivering campaigns, print ads, a billboard and even brochures which stand out from the clutter has become an essential part of communication. As a result, we work together with our client to understand the target audience for the message and how best to get their attention. Our goal is to deliver a design than not only meets our client’s needs and wants, but stands out from all of their competitors while satisfying their customers. We work tirelessly to ensure that the client’s goals are met.

Concepts

Every creative project we work on first gets interrogated from the perspective of the brand strategy. We explore what the campaign is hoping to achieve and whom it is talking to, what those people are about, where the people are best found and so forth. With that intelligence we then develop informed creative concepts in our areas of service i.e. TV production, graphic design and radio production. We are a bunch of super advertising creative. Our first love is coming up with ideas, period! Our second love is coming up with ideas that work to achieve clients’ objectives. We are all about keeping communication simple yet meaningful.

Media Buying

We encourage maximizing the effective use of media, by planning right and then buying right. Creativity in media planning and buying is as important to us as the work we developed for the campaign.

Our media planning starts with the target market and then moves on to acknowledge the concept and how this translates into our communication strategy with a target audience in mind. We consider all valid touch-points in making a final recommendation regardless of the level of budget. This helps us to ensure that we are targeting the right people in the right places.

We put strong emphasis on consumer insight, and believe strongly in analysing effectiveness and not just efficiency. What makes us unique is our appreciation of brand positioning and the creative platform we use – resulting in communications ideas that add value.